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Hues Personas — E-commerce Website Redesign

Hues Personas. E-commerce website redesign, 2026. Campaign cover with a model wearing a white top and blue trousers.
About Hues Personas: minimalist clothing combining comfort, quality and craftsmanship. Garments made to stay in, styled to step out. Three campaign portraits.
Desktop homepage redesign featuring a full-width campaign image, selected products, community photography and the Hues Personas wordmark.
Four mobile homepage views showing the campaign, product grid, community section and newsletter signup.
Desktop and mobile product discovery with sorting and filters for category, colour, size, material and availability.
Navigation design: pink mobile menus with expanding clothing categories and a desktop multi-column menu.
Desktop and mobile product pages with photography, colour and size selection, shipping details, product information and related pieces.
Pink mobile cart and saved-item panels, and a desktop cart with quantity controls and checkout.
Helvetica in Light, Regular and Bold. Colour palette: white #FFFFFF, light grey #EDEDED, pink #F3C9C4 and black #111111.
Thank you. UI/UX, 2026. Design by Deividas Bosas.